Recently I was "on the road" speaking with customers and was reminded of how important it is to be prepared with information on the wares that you are trying to sell to your customers. I was in a particular customers office catching up and trying to sell him on a line of product. This product was kind of set up through a third party so I really wasn't aware of all the info he was given and I wanted to just touch base with him and let him know that we were going to go ahead and start bringing the items in.
In a very nice and professional manner(as not to hurt my feelings)customer "x" proceeded to explain to me his "selling" techniques and the power point that he uses EVERY-TIME when courting new accounts. This really got me to thinking about all of the ways and tools that we have now days to help us in our careers. As in any career it is very important to come off extremely professional and to be knowledgeable of what you are doing. Customer "x" then proceeded to tell me the story of a salesman coming in and wanting him to purchase a certain line of product but had no sell sheets or any kind of pricing info whatsoever. Ultimately he refused to buy and gave the salesman (i assume) the same lecture as I had just received. Anyway thats it, I wanted to remind us all that it is very important, critical actually to have all of your ducks in a row before sitting down in front of customer "x" .
Regards
Curt Wokal
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