MRS. FRESHLEY RAISES PRICES

Flowers Bakeries Bakery Snacks
5087 E South Royal Atlanta Drive
Tucker, Georgia 30084
t 770.723.0173
f 770.496.1664



To: Flowers Foods Vend Distributors


Re: November Price Increase


Due to increasing costs of ingredients, packaging, healthcare, and other costs, we will be taking a modest price increase. This will be effective with orders you place with us starting Monday, October 25th for Monday sales November 1st (product we deliver to you on October 30th or 31st).

Please see the attached price list with the increases highlighted.

We appreciate your business and support!!

Sincerely,

Cliff Whitehead
Cliff Whitehead, NCE
Vice President/Director of Vend Sales
Flowers Bakeries Bakery Snacks

NOVEMBER PRICE INCREASES ???????

So......what is going on over at the Big "V" ?? If any of their customers happen to pay attention to the November Vistar catalog, they will have noticed that almost EVERY item increased in cost by .85% up to 1.25%! WTF????? What is the motivation behind this?
I mean other than we all are not making enough margin but still to just take an increase and not really notify anyone of your customers? Maybe they did inform them but nobody I have talked to was aware of it.
The only Manufacturer price increase that we are aware of for November came from Pierre. What happens when all of the Manufacturers take an increase in January?
I would like you all to know that Vend Northwest will not be taking ANY price increases the rest of the year unless it is warranted by a Manufacturer increase.
Things are soooo tight right now that it is very difficult to understand why they would choose to do this. Maybe it was a corporate directive, who knows but it must be nice!! I also want you all to know that we honor and respect all of our customers and know that we are all in this together and that is the way we will make it through this very tumultuous time in the economy! Thanks for listening! Curt

COFFEE INCREASE

Hey guys, this is across the board!! All manufacturers seem to be increasing 6-30% !! Time to tighten the belts and increase coffee prices!! :-(

July 15, 2010
To Our Valued Customers:
Sara Lee Foodservice remains committed to aggressively driving efficiency within our supply chain organization to help offset escalating commodity costs. However, due to the unexpected rise in green coffee market costs (41% increase since last Roast & Ground pricing action and 25% increase since last DE Cafitesse Liquid action), we have determined it is necessary to take a pricing action.
As a result, we will be implementing a national list price change on the following Sara Lee Foodservice categories effective August 15th, 2010:
Operator contract pricing on coffee products will be adjusted in accordance with the terms of the existing agreements.
All orders received with standard lead times prior to August 15, 2010 will be invoiced at current price levels. In order to ensure proper service for all customers, it may be necessary for Sara Lee to limit orders to average levels as determined by Sara Lee based on a customer’s purchase history. Backorders will not be created in the event an order needs to be adjusted.
In order to provide you better clarity to the three components of the Sara Lee Beverage value proposition (Ingredients, Equipment, & Service), we will provide specific commentary on the impact of price changes on all elements. At this time, there is no change in pricing associated with Equipment or Service.
Please contact your respective Sara Lee representative should you have any questions regarding these changes.
We will continue to monitor the developments in the green coffee commodity markets and make adjustments as changes in those markets dictate. Thank you for your business and your continued support of Sara Lee products.
Sincerely,
Christopher J. Johnson
Vice President, Beverage Sales
Sara Lee Foodservice
Products
List Price Change
Roast & Ground Coffee
$0.40/lb
Douwe Egberts Cafitesse Liquid Coffee
$2.50 - $4.00/case